| Duration: |
2 Days |
| Price: |
£720.00 |
| Locations Available: |
Crawley
03-04 Apr 08
11-12 Aug 08
02-03 Dec 08
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Suitable For: People with an interest or whose role is beginning to encompass a marketing element. Also those who will benefit from a broad understanding of the principles behind the marketing process for either a product or service. In addition, it can act as a useful insight for those working with a Marketing Team as to how campaigns are planned and the essential considerations of market and product development. Benefits of Attending: Participants will be introduced to industry recognised marketing models and tools. They will examine the purpose of the marketing audit, the marketing mix and communication mix. They will look at how a campaign is planned and presented. They will come away with a familiarity with commonly used marketing terms and the wide range of marketing considerations that go into planning a campaign and long term product/ market development. Please note that sales promotion, telesales, customer service, programme management and account management are covered separately through our portfolio of courses supporting this introduction to marketing. By the end of the course participants will be able to: Define what Marketing means and where it begins. Recognise the need and principles for a Market Audit and Strategic Plan. Consider elements of the Marketing Mix. List the steps of a Customer’s Decision Making Process. Apply industry recognised models and techniques to smooth your path to an effective marketing campaign Structure a Marketing Plan.
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