Suitable for

This course is designed for staff who are relatively new to the "selling profession" and have had little or no formal training.  Ideally participants will have a good understanding of the product or service that they are selling.  The focus is on the practical development of sales skills related to the delegate’s own customers which they will apply as a result of their post-course action plan.  Both days are highly participative and will involve role play/discussions/case studies.

Related courses in our range include:

• Assertivenesss; Developing Personal Effectiveness
• Negotiation Skills
• Presentation Skills
• Key Account Management
• Principles of Marketing

Objectives

By the end of the course participants will be able to:

• Structure a sales call to effectively establish the customer’s real needs
• Present a "business solution" that meets the key criteria established by the customer
• More effectively deal with objections and close the business