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ILM Approved Courses Investor In People
Institute of IT Training
DEVELOPING NEW AND EXISTING BUSINESS OVER THE PHONE
 
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Duration: 1 day (In-Company or Customised Course only)
Price: On Request
Locations Available:

 

Suitable For:

This course is designed for people who need to use the telephone as a direct or essential part of achieving profitable sales for their organisation. Its purpose is to build confidence and skills for dealing with calls in a positive and effective way. The programme content is arranged so that delegates will build up the structure and content of their calls. They will be able to apply this on their return to the organisation.

To gain maximum benefit from the course delegates should bring to the programme details of 2 or 3 companies they are targeting for developing their business.

Benefits of Attending:

By the end of the course delegates will be able to:

  • Plan and structure an effective telephone call to generate business results
  • Discuss and develop techniques and skills to pre-empt and overcome objections
  • Develop more effective questions to generate greater interest in their "offer"
  • Produce an action plan for developing the effectiveness of sales calls on their return to the workplace


 

Course Outline:

Building the Customer Relationship Over the Telephone

  • Why do people buy?
  • Voice and personality projection
  • Establishing effective relationships with the different types of customers

Initial Steps : Preparing to Make/Receive Calls

  • Focus and direction: the importance of relevant and clearly defined targets
  • Call objectives
  • Getting through to the right person

Components of the Call

  • The stages of successful incoming and outgoing telephone calls for developing business
  • Opening the call positively
  • Developing and asking the right questions
  • Presenting your products or services over the telephone

Achieving the Desired Result

  • How to overcome objections
  • Closing the sale
  • Increasing the value of each business opportunity

Action Planning

  • Preparing individual action plans for implementation of new skills and knowledge


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