Writing for Impact Course

Is it right for me?

Writing for Impact is only available as an in house course. Please contact Sarah Harvey on 0800 028 3045 if you would like to book this course.

Writing for Impact is suitable for all levels of staff that need their written communication to grab attention and leave a lasting impression on the reader.

If you write any internal or external communication documents; job advertisements/specs, policies or marketing material then writing for impact is for you.

Whether you want to interest, inform or influence your reader, Writing for Impact will ensure you achieve your goal.

What will I get out of it?

By the end of the course you will be able to:

• Write clear and achievable objectives for various types of written communication
• Plan your written work effectively and creatively
• Use words and phrases that add impact and help achieve your goal
• Identify the appropriate tone and style
• Structure your writing for visual impact and readability
• Use best practise tips to edit and review your work

Related courses in our range

• Writing Accurately for Business
• Email Essentials
• Business Report Writing
• Effective Minute Taking

What does it cover?

Introduction

• The hierarchy of communication
• Pros and cons of modern written communication

Planning

• What do you want to achieve?
• Who is your audience and what do they want/need from your writing?
• How different objectives will affect your writing
• Planning your content using a creative planning tool
• Has the objective been met? Analysing the effectiveness using real-life examples
• Applying techniques to your own piece of work

Content

• Your style and its effect
• Choosing and using the appropriate tone
• Making your content stand out with the right words and phrases
• Practising with various types of written communication

Structure

• The essential structure
• Structuring for visual impact
• Applying best practise points to own pieces of work

Editing

• Best practise for editing written communication
• Proof reading advice
• Feedback and review of own examples

Action planning

• Completing individual action plans for follow up in the workplace