NEW! Social Media Core Skills Course

Is this Social Media Core Skills Course right for me?

Our Social Media Core Skills training course offers straightforward and practical Corporate Social Media Training on how to easily maximise business opportunities within a global, online marketplace. The Social Media Core Skills Course is aimed at non-marketing executives, managers and directors and will enable participants to identity how to use social media to enhance their business.

What will I get out of the Social Media Core Skills Course?

Through Facebook, Twitter, LinkedIn, YouTube and the recently launched Google+, your potential networking opportunities are limitless. The Social Media Core Skills Course will teach you to recognise which platforms will have the greatest impact for your business needs. Importantly, our Social Media Training Courses will also teach you about the key pitfalls and how to avoid them.

The Social Media Core Skills Course is taught a practical, hands-on environment in which to learn what social media really is. Whether you want to increase sales, promote your business or increase brand awareness, our Corporate Social Media Training will enable you with leave with expert knowledge to help you understand the various social media tools and techniques available to you. You will also produce your own social media plan to implement back in the workplace.

By the end of the Social Media Core Skills Course you will be able to:

• Recognise the right social media channels for your business needs
• Leave with a clear social media plan for your business

Social Media Core Skills: Course Objectives

• Establish a general understanding of the importance of social media in engaging with people in a business environment
• Equip you with the knowledge to identify how to use various social media platforms to improve your business
• Enable you to develop a clear and strategic social media plan for your business
• Understand the tools and techniques for making the most of social networks
• Recognise and avoid the most common mistakes in social media marketing

To get the most out of our Social Media Training courses we recommend that you set up your own LinkedIn, Twitter, Facebook and Google+ accounts prior to the course.

Related courses in our range

• Principles of Marketing: getting started in marketing
• Social Media Strategy - Developing an Effective Strategy to Grow your Brand and Business
• Effective Blogging for Business - Online Course
• Using Twitter to Build your Brand and Business - Online Course
• Building an Effective LinkedIn Brand - Online Course

What does the Social Media Core Skills Course cover?

Some social media training courses focus only on the theory behind social media, but our Social Media Core Skills Course goes beyond this to explain exactly how you can use social media to optimise your existing business activities. You will learn why social media has become such a powerful business tool and will gain an overview of the different social media platforms available to you, how to identify which of them is right for your business needs and how to use them to greatest effect. By the end of this practical course you will also have generated your own social media plan to take back and implement in your workplace.

What is social media and why is it important?

• Marketing in a digital age
• The role of mobile
• Social media for business development
• Case studies – social media in business
• Overview of key social media platforms

Twitter

• Introduction to Twitter
• How to speak to and engage with followers
• Building your brand and profile through Twitter
• News, research and knowledge building

Facebook

• Introduction to Facebook
• Brand building and profile
• Customer communications and service – how best to speak to your Facebook audience
• Using Facebook for research, feedback , sales and business development

YouTube

• Introduction to YouTube
• Building brand and profile through YouTube
• Competitive advantage
• Relationship building
• New business development
• Building a loyal group of fans

LinkedIn

• Introduction to LinkedIn
• Building your brand and profile through LinkedIn
• Networking potential and building your connections
• Sharing knowledge and expertise
• Finding and advertising jobs
• Research and knowledge

Google Plus

• Introduction to Google Plus
• The language and concepts of Google Plus – ‘circles’, ‘hangouts’ and ‘sparks’
• Building your brand and profile
• Communication and interaction
• Search engine rankings

Foursquare

• Introduction to Foursquare
• Brand-building and communications
• Loyalty
• Research and sales
• Competitive edge
• B2C focus

Quora

• Introduction to Quora
• Expertise and authority
• Research and competitive research
• B2B focus

Blogging

• Introduction to blogging
• Why blog?
• Building your brand
• Showcasing authority
• Enhancing your profile and search engine rankings

Tools and techniques

• Fitting social media into your marketing strategy and business objectives
• How to brand yourself effectively online
• Managing your social media accounts
• Creating interaction and conversations
• Examples of successful social media plans

Creating a social media marketing plan

• Know what you are trying to achieve
• Measuring success – click-throughs, enquiries, brand sentiment, sales and interaction
• Best social media channels for your key audiences
• Social media guidelines – avoiding common pitfalls
• Practical exercise – creating your own social media plan