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Key Account Management Course

Is it right for me?

This course has been prepared for experienced sales professionals who are progressing to large accounts, longer sales cycles and the management of large client accounts.

What will I get out of it?

By the end of the course participants will be able to:

  • Explain and implement the key processes of client relationship management
  • Demonstrate their ability to successfully maintain, develop and attract client business
  • Demonstrate their ability to compile and develop a client account business development plan
  • Produce a personal plan for developing client relationships on their return to the workplace

 

What does it cover?

Sales, consultative sales and client account management

  • Identify the appropriate clients
  • Selling to large accounts
  • Maintaining clients, developing business

Extending your power base

  • Analysing the situation
  • Recognising politics, friends and enemies
  • Planning and implementing improvements
  • Building individual relationships and trust
  • Building appropriate competencies
  • Handling change
  • Working in teams

Client account planning techniques

  • Planning for success
  • Researching the client, assessment and analysing
  • Storing information
  • Planning for success
  • Project management

Action planning

  • Preparing individual action plans for implementation of new skills and knowledge

Course Summary

  • Duration: 1 day
  • Price: £395.00+VAT
  • Location: As required
  • Select date: In company only for 4 or more delegates
Call 0800 028 3045 to book

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Tailor this course

If you are interested in this course but would like it tailored to your specific needs, contact Karen Osborn on 0800 028 3045.

Alternatively, enter your details below and one of our team will contact you.


Thales Training & Consultancy is a highly successful training services company based in Crawley. We help companies to develop advantage through learning and development. Highly trusted by leading enterprises, we deliver a full range of dedicated training solutions that enable organisations to achieve key business goals. The 4 core services we offer are Training Courses, Supply Management, Bespoke Services and Managed Services. Our successful partnerships with clients prove that the delivery and management of the right training and development can significantly enhance the pursuit of business excellence.


Thales Training & Consultancy. Registered in England and Wales. Registered Office: Sackville House, Northwood Park, Gatwick Road, Crawley, West Sussex RH10 9XN. Registered in England Number: 1597499. Thales Training serve the local area of Crawley, Gatwick, West Sussex, Surrey and Kent as well as offering training courses at locations around the UK